To increase the volume of an electronic device. E.g.
He cranked it up a little more and CRACK, there went both speakers!
Kelly cranked up his stereo until we were nearly deafened.
A catchphrase is a slogan, or a saying, or a quotation, even a motto. It is a phrase in wide or popular use, especially one serving as a slogan for a group or movement. "Ban the Bomb" was a popular catchphrase in the 1960's anti-nuclear movement. A pet phrase is a phrase that an individual uses repetitively.
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