(idiomatic, colloquial) To inspect something to ensure it meets expected standards or has favored characteristics, typically beforecommitting to purchasing or otherwise selecting it.
e.g. Not content with the advantage it gets when 39% of its customers kick the tires on the merchandise in someone else's showroom before buying from them, Amazon decided to go a little further.
e.g. Not content with the advantage it gets when 39% of its customers kick the tires on the merchandise in someone else's showroom before buying from them, Amazon decided to go a little further.
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